Do you use public speaking to build your brand?
For those of you looking to establish yourself as a recognised authority in your area of expertise, a powerful and effective way is to use public speaking to build your brand. It’s a great way to grow your reputation and your business.
Speak well and speak often is my personal motto
Speak confidently, with clarity and charisma to showcase your skills and knowledge as well as build your brand. If you have sound public speaking skills, you can quickly establish credibility and trust with your listeners. As well as providing information about what you offer or sharing your expertise, you also give people a taste of what it might be like to work with you.
Here are some things to keep in mind when using public speaking as a way to promote your brand:
Have a polished and unique elevator speech
The 30-60 second elevator speech or pitch is a perfect place to start with building your brand through public speaking. Ensure your pitch is polished but still sounds authentic and interesting.
The ideal elevator pitch should leave the other person asking “tell me more”.
Focus on providing value
Don’t make selling your main emphasis. No one likes to attend a speech where they are being sold to. The goal is to position yourself as a leader in your field by providing interesting, valuable information on a topic that relates to your speciality but is also of great interest to the audience.
Be an interesting and engaging speaker
Don’t be beige or boring. No one likes a boring, lecture-style speaker. People are time-poor and want to be entertained with clear and interesting content delivered in a way that is memorable. Practice your speaking skills, it takes time and effort to learn the basics and then more work to make public speaking look effortless.
Have a call to action
Here’s where you can convert some members of the audience into prospects and paying clients. Offer a way to keep in touch, or catch up over coffee. You may achieve this next step by offering hand-outs containing valuable information, or invite the audience sign up to your newsletter so you can provide them with valuable information regularly. I offer a free 30 minute consultation (over coffee if possible) to provide people with more information on their specific area of interest or concern. I can then offer a customised solution should they decide they would like to work with me as their public speaking coach/trainer.
Post a video of your speech on social media
This is where you can widen the reach that speaking has by recording your speeches and posting them on social media. Another great way to reach your audience and give people a taste of what it would be like working with you and how you can provide the value they are looking to find.
It is never too late to learn to speak confidently in public and there is always more to learn and ways to improve. Enjoy your speaking!
Lisa Evans MBA
Photo taken by Kathleen Vincent Photography www.facebook.com/kvincentphotos
Contact Me to Book Your Complimentary Session where I will Give You Tips on How You can Improve Your Speaking.