Copywriting is an essential element of online marketing that’s worth the investment.

People often spend thousands of dollars having their website designed but don’t put enough attention into copywriting. Ignoring SEO on your website makes it much more difficult for your ideal clients to find you. 

In this episode, we chat with Liz Green on the importance of effective copywriting for your business. 

The words on your website do more than just fill up the space. By investing in the right copy for your online marketing, you can provide your audience with a much more insightful, relevant, and actionable experience.

Time Stamps:

  • Copywriting as an ideal career (5:25)
  • Ageism in the workplace (9:35)
  • The role of a copywriter (12:35)
  • Misconceptions of website copywriting (16:00)
  • Common mistakes of website copywriting (18:12)
  • Personal branding and copywriting (20:40)

Resources Mentioned


“Whether you think you can or you think you can’t, you’re right.” – Henry Ford

Connect With Lisa Evans
Your Host Lisa Evans is one of Australia’s leading Executive Public Speaking Coaches and Corporate Storytelling Trainers. If you would like help with training your team in soft skills, public speaking and business storytelling, get in touch with Lisa.
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Connect With Liz Green
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About Liz Green
Liz Green is a copywriter who helps business owners amplify their voice online to grow reach and revenue for their business. Liz weaves SEO keywords naturally into each page, and writes email welcome sequences that roll out the red carpet for people to join your community.