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Podcast Guest – Share your Expertise to Boost Your Brand

Podcast Guest – Share your Expertise to Boost Your Brand

Increase your reach and build your brand as a podcast guest

As a speaker, people want to hear you speak. 

In the fast-paced digital age, podcasts have surged in popularity, becoming a favoured medium for consuming information, entertainment, and education.

This rise can be attributed to the flexibility and convenience podcasts offer, allowing listeners to engage with content while multitasking—whether they’re commuting or relaxing.

In a world where bite-sized content reigns supreme, podcasts stand out by offering the opportunity to delve into topics in more digestible chunks. Listeners appreciate the ability to explore a wide range of subjects in a format that is both accessible and in-depth.

The Soft Skills For Leaders podcast with Lisa Evans is recognised on Goodpods’ list of Top 45 Communication Podcasts for 2024.

The show offers valuable insights into enhancing the human skills necessary for effective leadership today. With 108 episodes averaging 33 minutes each, it provides an excellent resource for leaders and aspiring leaders to develop their soft skills in manageable segments.

This recognition not only highlights the podcast’s impactful content but also underscores the significant role such platforms play in fostering continuous learning and development in a fast-paced world.

Why being a podcast guest is worth doing. 

Here’s a list of 10 reasons why you should consider being a guest on podcasts.

1. Global Reach: Podcasts transcend geographical boundaries, offering guests a platform to share their insights with a global audience. This exposure can open doors to international opportunities and connections.

2. Enhanced Visibility and Discoverability: Being a podcast guest boosts your online presence, making it easier for potential followers, clients, or collaborators to find you via search engines and platforms like Google, You Tube and ChatGPT.

3. Social Proof and Credibility: Appearing on well produced podcasts acts as a form of social proof, enhancing your reputation and establishing you as a credible authority in your field.

4. Networking Opportunities: Podcasts facilitate connections with other leaders and experts in the field, expanding your professional network and opening up potential collaboration opportunities. You will also access the networks of the hosts connections as they will work to promote you.

5. Positioning as an Expert: Sharing your knowledge on niche subjects positions you as an expert, helping to differentiate you from competitors and increase your influence in your industry.

6. Personal Brand Building: Podcast guest appearances allow you to showcase your personality, values, and unique insights, contributing to the development of a strong personal brand.

7. Content Creation and Repurposing: Your podcast episode can serve as valuable content that can be repurposed for social media, blogs, or newsletters, helping to keep your audience engaged across platforms and demonstrating your capability across different mediums.

8. Engagement with a Targeted Audience: Podcasts often have a dedicated listener base interested in specific topics, ensuring that your message reaches an audience likely to be receptive and interested in your expertise. Approach podcast hosts that have a listener base that is similar to your ideal client.

9. Learning and Growth: Engaging in discussions on a podcast can provide new perspectives and insights, contributing to your personal and professional growth.

10. Marketing and Promotion: Podcasts offer an effective platform for promoting your projects, products, or services to an engaged audience, helping to drive interest and sales.

 

Be a Guest on The Soft Skills for Leaders Podcast

 

🌍 Global Reach: Soft Skills for Leaders began in 2021 and is discoverable across 17 different podcast platforms. Lisa Evans has 14,400 followers on LinkedIn as well as additional followers on other social platforms. When you are a guest on a credible podcast with a dedicated listener base, your message and your expertise is amplified by the host. You can  reach listeners who are keen on enhancing their leadership skills, thus positioning you in front of an audience that values expertise and personal and professional development in this area.

🏆 Authority and Influence in Leadership: By appearing on a podcast that focuses on soft skills, crucial for modern leadership, you’re positioned as an authority figure within this niche. My platform provides the perfect backdrop to share your expertise, stories, and insights, further establishing your credibility as a leader who prioritises emotional intelligence and interpersonal skills.

🎙️ Personal Brand Enhancement: Sharing your story and insights on the Soft Skills for Leaders allows you to showcase your personal brand’s uniqueness. Lisa’s engaging interview style ensures that your expertise and personality shine, offering a deeper connection with the audience and enhancing both your personal and professional brand.

📈 Engagement with a Niche Audience: The podcast’s focused theme ensures that your message reaches a highly targeted audience passionate about developing their leadership skills. This alignment means that your insights are more likely to resonate, engage, and inspire action among listeners who are specifically interested in improving their soft skills for better leadership.

🔄 Lasting Impact: Episodes of The Soft Skills for Leaders  serve as evergreen content that listeners can return to time and again. Your participation not only places you within an esteemed group of leadership experts but also provides a lasting resource for listeners looking to develop their soft skills, ensuring your impact extends well beyond the initial broadcast.

Being a guest on The Soft Skills for Leaders with Lisa Evans is not just an opportunity to share your expertise; it’s a strategic decision to align yourself with a respected voice in leadership development, engage with a passionate audience, and further cement your status as a thought leader in the field of soft skills and leadership. 

Have a listen to an episiode and let me know what you think. If you would like to be considered as a guest on the podcast, then I’d love to hear from you.

 

top-100-communiaiton-podcast
Lisa Evans is a Certified Professional Speaker and Accredited Coach, TEDx speaker coach, NLP practitioner, Neuro Leadership Institute Brain-Based Results Coach, Genos© Emotional Intelligence Practitioner, author, graphic recorder, broadcaster and podcaster. Unlock your speaking potential and establish a stand-out brand with a complimentary session. Book now to become an exceptional and successful speaker.  Let Lisa Evans be your trusted partner on your path to captivating storytelling and speaking success. Start your transformational journey today! If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. Download my e-book – How to Build Confidence and Overcome Nervousness.
Lisa Evans

Professional Speaker

Add Emotion to the Way You Speak

Add Emotion to the Way You Speak

Boost Your Influence – Add Emotion to Your Voice

Speaking in a way that others are drawn to listening to what you have to say, is more than having a clear voice. 

Consider Pitch-Pace-Volume 

Pitch Variation: Don’t let your voice flatline. Varying your pitch infuses your speech with emotion and interest. Practice moving between high and low tones to maintain your listener’s engagement. Remember to relax, as when we feel tension and our bodies and throat area are tight, then our pitch can become higher.

Pacing: Your speaking speed can significantly impact how your message is received. Slowing down can underscore crucial points, while a quicker pace can inject excitement and urgency. Mix it up where relevant, for a more interesting sound.

Volume Control: Strategic volume changes can express enthusiasm or draw listeners in closer for a serious point. Mastering this can make your message resonate more powerfully. Aim to speak at a volume that is natural rather than straining, Use your diaphragm to boost the power and volume in your voice, never strain from the larynx.

It Takes Practice to Add Emotion in a Natural Way

Expressive Intonation: What you are aiming for is your pitch and tone matching the emotional content of your words.

Expressive intonation plays a pivotal role in enhancing the emotional depth and engagement of our speech, with rising intonation being a powerful tool for adding dynamism and interest.

Rising Intonation

Rising intonation, where the pitch of your voice increases towards the end of a phrase, is not just a question indicator but a versatile vocal technique that can significantly affect how our message is received.

It’s particularly effective in conveying curiosity, enthusiasm, or uncertainty, making it an essential tool in storytelling, presentations, and everyday conversations.

When we want to pique the audience’s interest, suggest possibilities, or express openness to ideas and feedback, employing a rising intonation can draw listeners in, inviting them to engage more deeply with the narrative or discussion. It signals that we’re posing a question, either literally or rhetonally, encouraging our listeners to think, reflect, and participate.

Mastering the strategic use of rising intonation allows speakers to add a layer of sophistication to their delivery, making their communication not just heard, but felt and responded to.

Falling Intonation

Falling intonation, where the pitch of the voice decreases towards the end of a phrase, is useful for conveying certainty, completion, or decisiveness. It’s often employed to deliver statements, commands, or to indicate the end of a rhetorical question, providing a sense of closure and clarity.

This intonational pattern can help your to assert authority, express firmness in your stance, or signal the end of a discussion or point. In your presentations using falling intonation effectively can give your words a weight of finality and assurance, making your message more compelling and authoritative.

For example, when concluding a presentation, you might say, “And that concludes our strategy for the upcoming year.” The falling intonation on “year” signals to the audience that you have finished your point and the presentation, inviting no further questions on the topic. It subtly communicates to the listeners that the information provided is reliable and definitive, enhancing the overall impact of your communication.

Practical Exercises for Adding Emotion to your Voice

Emotion Mapping Exercise

Adding emotion into your voice can significantly enhance the impact and connection of your presentations. An excellent way to begin this practice is through emotional mapping exercises.

These exercises involve deliberately planning and mapping out where and how to incorporate specific emotions into your presentation.

Here’s a structured approach to start practicing emotional mapping:

Step 1: Analyse Your Speech Content

  • Break down your speech into sections or key points.
  • Identify the core message or purpose of each section—what you want the audience to feel and take away.

Step 2: Identify Suitable Emotions

  • For each section or key point, determine the most appropriate emotion to enhance the message. Consider emotions like joy, sadness, surprise, anger, fear, and anticipation, depending on the content and desired impact.
  • Note that some sections might benefit from a mix of emotions to reflect complexity or development in your narrative.

Step 3: Emotional Scripting

  • Beside each section or key point, think about how you might express the identified emotion through your words, tone, pace, and body language. This includes selecting emotionally charged words, adjusting your vocal variety, and planning facial expressions and gestures.
  • Example: For a segment intended to inspire or motivate, add an increase in volume and pace, use uplifting language, and plan open, inviting gestures.

Step 4: Practice with Emphasis on Emotional Delivery

  • Run through your presentation focusing on the emotional script. Pay attention to how natural each emotion feels and how well it aligns with your message.
  • Record your practice sessions to listen and observe your emotional delivery and identify areas for improvement.

Step 5: Refine Your Emotional Map

  • Based on practice and feedback (from self-review or peer-review), refine your emotional scripting. This may involve adjusting the intensity of emotions, modifying your delivery techniques, or rethinking the emotions associated with each section.
  • Repeated practice will help embed these emotional cues into your natural speaking style.

Emotional Mapping in Three Parts

Imagine you have a speech divided into three main parts: introducing a problem, discussing its impacts, and presenting a solution. You decide to map your emotions as follows:

  1. Introducing the Problem: Use concern and seriousness to underscore the importance of the issue. Your voice is steady and lower in pitch, with pauses that let the gravity of the problem sink in.
  2. Discussing the Impacts: Shift to a mix of sadness and empathy to connect with the audience on a personal level. Your pace slows, allowing each word to resonate with emotion, and your facial expressions reflect genuine concern.
  3. Presenting a Solution: Transition to hope and excitement, signaling a positive change. Your pace quickens, your voice rises in pitch, and you use open gestures to invite the audience into the vision you’re presenting.

This structured approach to emotional mapping will help you deliberately integrate emotion into your speeches, making your messages more compelling and memorable.

Expanding Your Emotion Vocabulary

Increasing your emotional vocabulary is an invaluable strategy for enhancing communication and emotional intelligence. A rich emotional lexicon allows you to articulate feelings with greater precision, fostering deeper understanding and connection with others.

When you accurately convey the nuances of your emotions, it not only enhances your ability to express yourself but also aids in recognising and empathising with the feelings of others.

This clarity in communication can lead to more effective conflict resolution, stronger relationships, and an enriched personal and professional life.

Expanding your emotional vocabulary equips you with the tools to navigate complex emotional landscapes,  fostering emotional resilience, empathy, and a deeper engagement with the world around you.

An emotion word list is an invaluable asset for you as a speaker looking to inject more nuanced emotion into your voice.

By accurately naming and expressing your feelings, you create a stronger empathetic connection, drawing your listeners closer to your experiences and viewpoints.

Having a diverse array of emotion words at your disposal not only heightens audience engagement but also empowers you to communicate persuasively and foster an atmosphere of mutual understanding and respect. Your speeches become not just heard, but felt and remembered.

 

Emotion Word List

 

Happiness

  • Joyful
  • Elated
  • Content
  • Cheerful
  • Optimistic
  • Blissful
  • Enthusiastic

Sadness

  • Melancholic
  • Sorrowful
  • Disheartened
  • Gloomy
  • Despondent
  • Mournful
  • Reflective

Anger

  • Irritated
  • Furious
  • Annoyed
  • Resentful
  • Indignant
  • Aggravated
  • Frustrated

Fear

  • Anxious
  • Terrified
  • Panicked
  • Hesitant
  • Worried
  • Apprehensive
  • Timid

Surprise

  • Astonished
  • Amazed
  • Awe-struck
  • Speechless
  • Stunned
  • Shocked
  • Bewildered

Disgust

  • Repulsed
  • Disdainful
  • Loathsome
  • Appalled
  • Horrified
  • Skeptical
  • Disapproving

  

Putting it Together – How to Use Emotion in Your Voice

  1. Understand Your Emotions: Begin by understanding the emotions you intend to convey in your speech. Grasp the nuances of each emotion and how they influence perception and interaction.
  2. Ensure Emotional Congruence: Make sure your emotional expression matches the content of your message. The tone of happiness or optimism may not suit serious topics, while overly cheerful expressions can detract from the gravity of your message.
  3. Embrace Vocal Variety: Use changes in pitch, volume, and pace to convey different emotions. Express joy with a higher pitch and quicker pace, and convey sadness with a slower pace and softer volume.
  4. Use Facial Expressions and Body Language: Align your facial expressions and body language with the emotion you wish to express.
  5. Share Personal Stories: Integrating personal stories that evoke specific emotions can powerfully connect with your audience. Draw upon personal experiences that reflect the emotions you aim to convey.
  6. Pause for Effect: Employ pauses strategically to let the emotional weight of your message sink in with the audience, enhancing its overall impact.
  7. Practice Emotional Delivery: Continually practice your speech focusing on the emotional delivery. Consider recording yourself, or working with a coach to refine your speaking voice.
  8. Seek Feedback: Obtain feedback on your emotional delivery from trusted sources or through video analysis to further hone your speaking skills.

Incorporating emotion into your speaking is a skill that enriches your message and connects more deeply with your audience. Through practice and awareness, you can master the art of emotional expression to make your speeches more impactful and memorable.

 

Lisa Evans is a Certified Professional Speaker and Accredited Coach, TEDx speaker coach, NLP practitioner, Neuro Leadership Institute Brain-Based Results Coach, Genos© Emotional Intelligence Practitioner, author, graphic recorder, broadcaster and podcaster. Unlock your speaking potential and establish a stand-out brand with a complimentary session. Book now to become an exceptional and successful speaker.  Let Lisa Evans be your trusted partner on your path to captivating storytelling and speaking success. Start your transformational journey today! If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. Download my e-book – How to Build Confidence and Overcome Nervousness.
Lisa Evans

Professional Speaker

Vocal Dynamics for Leaders. Enhance Your Voice

Vocal Dynamics for Leaders. Enhance Your Voice

Vocal Dynamics for Enhanced Executive Presence

Speaking in a professional tone in a way that others are drawn to listening, is more than a clear voice.

In the fast-paced realm of executive communication, the way you articulate your message is as crucial as the content itself. In this post I will share some effective vocal techniques to help you elevate your speaking delivery and share a message that resonates with your audience.

Understanding the Power of Vocal Dynamics

 

Pitch Variation: Don’t let your voice flatline. Varying your pitch infuses your speech with emotion and interest. Practise moving between high and low tones to maintain your listener’s engagement.

Pacing: Your speaking speed can significantly impact how your message is received. Slowing down can underscore crucial points, while a quicker pace can inject excitement and urgency. Mix it up where relevant, for a more interesting sound.

Volume Control: Strategic volume changes can express enthusiasm or draw listeners in closer for a serious point. Mastering this can make your message resonate more powerfully.

Balancing Emotion and Professionalism

 

Expressive Intonation: Your pitch and tone should match the emotional content of your words. Rising intonations for curiosity, and falling for conclusions are the basics to start.

Articulation and Clarity: Clearly articulate your words. Even when emotions run high, and you are feeling rushed, sound out your words. Pause to take a breath as needed. 

Strategic Pauses: Use pauses to let key points sink in. They add weight to your message and give listeners time to absorb the emotional and intellectual content. 

Tonal Range: A wide tonal range lets you express a spectrum of emotions while still maintaining a clear and professional sound.

Modulation in Volume: Controlled volume variations can enhance the emotional impact of your speech and is more memorable and engaging for the listeners. 

Emphasising Keywords: Highlight the emotional core of your message by emphasising certain words or phrases, subtly altering pitch, tone, or volume for effect.

 

Practical Exercises for Vocal Richness

 

1. Emotion Mapping Exercise: Select a text and identify the key emotions. Choose a short piece of text, such as a paragraph from a speech or a news article (I have suggested a piece of text below*). Identify key emotions within the text, such as excitement, concern, determination, and curiosity. Read the text multiple times, emphasising different emotions each time. Pay attention to pitch, pace, and tone changes to convey each emotion. Record the readings and listen back to evaluate the effectiveness of conveying the message.

2. Scripted Role Play: Create short scenarios that require expressing a range of emotions while delivering a message. Examples could include: delivering exciting news such as an award or promotion in the team, expressing empathy when someone is doing it tough, or conveying urgency (looming or moving deadlines). Practice the script in front of a mirror or record yourself.  Focus on modulating your voice to match the intended emotion.

3. Emotion Dial Exercise: Imagine an “emotion dial” with a range from 1 to 10, where 1 is neutral, and 10 is highly emotional. Select a piece of text and read it at a low emotion level (around 3 on the dial). Gradually increase the emotion dial, rereading the text at different levels. Pay attention to how changes in pitch, pace, and emphasis contribute to how you convey emotions.

I suggest you begin with practising these exercises regularly by yourself and then gradually incorporate the techniques into everyday conversations and presentations.

Suggested Text for Practice*

 

“The sunset cast a warm glow over the serene lake. Birds chirped in the distance, creating a harmonious melody. Suddenly, a gust of wind swept through the trees, rustling the leaves. The atmosphere shifted, and a sense of anticipation filled the air. In that moment, a lone figure emerged from the shadows, carrying a tale of adventure and mystery. Their words echoed in the stillness, capturing the attention of all who listened.”

This text contains elements that can be infused with different emotions, try and experiment with expressing three key emotions – tranquillity, anticipation, and mystery.

Tranquility and Serenity: “The sunset cast a warm glow over the serene lake.” “Birds chirped in the distance, creating a harmonious melody.”

Anticipation and Change: “Suddenly, a gust of wind swept through the trees, rustling the leaves.” “The atmosphere shifted, and a sense of anticipation filled the air.”

Adventure and Mystery: “In that moment, a lone figure emerged from the shadows, carrying a tale of adventure and mystery.” “Their words echoed in the stillness, capturing the attention of all who listened.”

 

Additional Text for Practice

Engage with an extended story passage to further develop your skills. if you would like a copy of the additional text and expended story passage for your practice, then contact me and I will send to you. 

 

Continuous Improvement

Record and Reflect

Regularly recording and critically reflecting on your vocal sessions can dramatically improve your vocal delivery. Identify what works well and areas for growth.

Enhancing your vocal delivery is about much more than speaking clearly; it’s about transforming your entire communicative approach. With regular practice, self-reflection, and a willingness to experiment, you’ll not only ensure your messages are heard, but also felt and remembered. Your voice is a key instrument; it’s your personal signature, a means to forge deeper connections and drive your messages home with impact and grace.

Recommended Video’s to Watch

These videos provides valuable perspectives on developing an engaging vocal presence.

Dr Wendy LeBorgne’s insights on vocal image.
Dr Laura Sicola’s tips on sounding like a leader.
Simon Lancaster’s strategies for speaking like a leader.

 In this previous post, I discuss the impact of vocal variety in your speaking voice. 

 

Lisa Evans is a Certified Professional Speaker and Accredited Coach, TEDx speaker coach, NLP practitioner, Neuro Leadership Institute Brain-Based Results Coach, Genos© Emotional Intelligence Practitioner, author, graphic recorder, broadcaster and podcaster. Unlock your speaking potential and establish a stand-out brand with a complimentary session. Book now to become an exceptional and successful speaker.  Let Lisa Evans be your trusted partner on your path to captivating storytelling and speaking success. Start your transformational journey today! If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. Download my e-book – How to Build Confidence and Overcome Nervousness.
Lisa Evans

Professional Speaker

Mastering Leadership Influence: The Power of Your Voice in Communication

Mastering Leadership Influence: The Power of Your Voice in Communication

Vocal Variety Will Enhance the Way You Sound 

Do you want to increase the power of your voice?
Let’s start with why.

 

 

Why is it important to work on having vocal variety in your speaking voice?

Vocal variety is like the spice in your communication recipe. It adds flavour and captures your audience’s attention. Think of your voice as an instrument, and different notes and tones create a beautiful melody.

A flat and monotone voice can make your message sound dull and less persuasive.
As the saying goes. You only get one chance to make a good impression! You need to include vocal variety so that your voice is easy to listen to.

Do you sound as smart as you are?

Vocal variety helps in conveying emotions, intent, and meaning. Different tones and inflections can influence how your message is received. For instance, during a sales pitch, using enthusiasm and a varied tone can make your product sound more appealing. If you sound dull and disinterested when you speak, why would others want to listen to what you have to say? Ready to harness the power of your voice?

Why does my voice sound flat?

A flat voice might result from anxiety, tiredness, habit, or lack of awareness. Recording yourself speaking can help identify the causes.

Remember, mastering vocal variety takes time and practice. Be patient with yourself and celebrate small wins along the way. Your voice can become a powerful tool in influencing and engaging others. Keep working on it, and you’ll see remarkable improvements.

Incorporating Body Posture and Facial Expressions

If you have ever done any sales training, you may be familiar with this advice – Stand when you are making a sales call, and smile before you dial (pick up the phone).

Your body language and facial expressions complement your voice. Maintain an open posture and use gestures to emphasise your message.

If you would like to work with a Certified Speaker Coach to help you with improving the sound of your voice then let’s see if I am the right coach for you.

 

Voice Mastery – Transform Your Speaking with 6 Dynamic Voice Exercises

 

  1. Diaphragmatic Breathing:
    • Sit or stand up straight.
    • Place one hand on your chest and the other on your abdomen.
    • Inhale slowly through your nose, expanding your belly, while keeping your chest relatively still.
    • Exhale through your mouth. Feel your abdomen fall as you release the air.
    • Repeat for a few minutes daily to strengthen your diaphragm and enhance vocal control.
  2. Pitch Variation Practice:
    • Pick a simple sentence or phrase and say it in different emotional tones such as happy, sad, excited, serious.
    • Record yourself and listen to the variations. Adjust your pitch accordingly.
  3. Emotional Recall Exercise:
    • Think of a personal experience that triggers a strong emotion.
    • Describe that experience out loud while trying to convey the emotions in your voice.
    • This exercise helps you inject genuine emotion into your speaking.
  4. Pause and Pacing Practice:
    • When practicing a speech or presentation, consciously insert pauses before and after key points.
    • Adjust the pacing of your speech: slow down during important moments and speed up during transitions. Play around with different speeds and pausing and record your voice.
  5. Vocal Warm-Up with Lip Trills:
    • Start by relaxing your face and jaw.
    • Create a gentle “brrr” sound while fluttering your lips.
    • Continue for a few minutes to relax your vocal cords and prepare your voice for speaking. Any good speaker coach will talk you through various vocal warm ups.
  6. Record and Self-Assess:
    • Record yourself while practicing different speaking scenarios.
    • Listen to the recordings and assess your tone, pacing, and overall vocal variety.
    • Identify areas for improvement and continue practicing.
    • Consider working with an experienced speaker coach who is trained in helping you sound the best.

“Empower your voice, and you’ll transform not just how you speak, but how you’re heard. Through intentional practice and dedication, you can cultivate a voice that resonates, captivates, and leads with influence.”

How I can help you

As a professional storytelling coach, I offer 1:1 confidential coaching to help you unlock the full potential of your speaking and storytelling abilities.

With flexible delivery options that suit your schedule, we embark on a transformative journey together. We begin by harvesting your stories, uncovering the hidden gems that will resonate with your audience.

Through personalised guidance, I empower you to boost your executive presence and speak with impact when you share your story. Whether you’re preparing for a crucial presentation, honing your leadership skills, or seeking to engage and inspire others, I am here to support you every step of the way. Let’s work together to unleash the power of storytelling and elevate your communication to new heights.

Attend an event and I’ll plant a tree for you! 🌳 Together, let’s grow a greener future. Your attendance nurtures not just your skills but the planet too! 🌍 Thank you for helping me make a lasting impact on our planet. 🌱 #OneTreeAtATime #GrowWithMe”

 

 

 

Book a time to chat with me about hosting a Storytelling for Leaders workshop

Lisa Evans is a Certified Professional Speaker and Accredited Coach, TEDx speaker coach, NLP practitioner, Neuro Leadership Institute Brain-Based Results Coach, Genos© Emotional Intelligence Practitioner, author, graphic recorder, broadcaster and podcaster. Unlock your speaking potential and establish a stand-out brand with a complimentary session. Book now to become an exceptional and successful speaker.  Let Lisa Evans be your trusted partner on your path to captivating storytelling and speaking success. Start your transformational journey today! If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. Download my e-book – How to Build Confidence and Overcome Nervousness.
Lisa Evans

Professional Speaker

Top 50 Reasons Why Leaders Should Embrace Storytelling

Top 50 Reasons Why Leaders Should Embrace Storytelling

Why Storytelling?
Top 50 Reasons Why Leaders Should Embrace Storytelling

In the dynamic landscape of modern business, you have a tool that empowers you to inspire, engage, and succeed in your communication: business storytelling.

Imagine a leader who can effortlessly connect with their team, convey their vision, and make complex ideas accessible.

That’s the transformative power of storytelling in action.

Welcome to the captivating world of business storytelling, where words become bridges, and narratives become the heartbeats of organisations. 

Are you ready to embark on this storytelling journey with me? Let’s dive in and explore the 50 captivating reasons why leaders should embrace storytelling.

50 Reasons Why Business Storytelling is Key for Leaders

1. Business storytelling fosters emotional connections.

2. It enhances leadership skills.

3. Storytelling builds trust and credibility.

4. It makes complex information more understandable.

5. Stories are memorable and resonate with your audience.

6. Storytelling can simplify and humanise data.

7. It sets leaders apart from the competition.

8. Stories inspire action and change.

9. Stories create a shared sense of purpose.

10. It improves communication within teams.

11. Stories can convey company values effectively.

12. It engages employees on an emotional level.

13. Stories motivate employees to achieve their best.

14. It aids in decision-making by providing context.

15. Stories help leaders communicate crises effectively.

16. It reinforces company culture and traditions.

17. Stories can attract top talent to the organisation.

18. Storytelling strengthens brand identity.

19. It communicates ethics and values to stakeholders.

20. Stories make leaders relatable and approachable.

21. Leaders can use stories to inspire innovation.

22. It enhances leadership presence and influence.

23. Stories are effective in sales and marketing.

24. Storytelling is a tool for navigating change.

25. It fosters a sense of belonging among employees.

26. Stories can simplify complex ideas and concepts.

27. It strengthens customer relationships.

28. Leaders can use stories to simplify strategy.

29. It reinforces the organisation’s vision and mission. 

30.Stories can bridge cultural gaps within teams.
31. Storytelling aids in building partnerships.
32. It encourages creative thinking.
33. Leaders can use stories to humanise their brand.
34. Storytelling enhances public speaking skills.
35. It helps leaders manage their personal brand.
36. Stories can be used to create memorable pitches.
37. Storytelling fosters inclusivity and diversity.
38. It aids in making abstract concepts more relatable.
39. Stories can simplify technical information.
40. Storytelling improves customer relationship management.
41. It enhances the effectiveness of feedback and criticism.
42. Leaders can use stories to navigate conflicts.
43. Storytelling is a tool for managing reputation.
44. It aids in setting a compelling vision for the future.
45. Stories can help leaders articulate their values.
46. Storytelling reinforces team values and ethics.
47. It fosters an organisational culture of storytelling.
48. Storytelling is a tool for fostering sustainability. 
49. Your story will be remembered.
50. Our brains love to hear stories. 

“Cultivating the art of business storytelling isn’t just about words; it’s about weaving the fabric of trust, leadership, and success, one narrative at a time.” 

Ten Recommended books on business storytelling 

 

  • “The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t” by Carmine Gallo
  • “Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire” by Paul Smith
  • “The Power of Story: Rewrite Your Destiny in Business and in Life” by Jim Loehr
  • “Storynomics: Story-Driven Marketing in the Post-Advertising World” by Robert McKee and Thomas Gerace
  • “The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling” by Annette Simmons
  • “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
  • “Storyselling for Financial Advisors: How Top Producers Sell” by Scott West and Mitch Anthony
  • “The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story” by John Walsh
  • “Business Storytelling for Dummies” by Karen Dietz and Lori L. Silverman
  • “Storytelling with Data: A Data Visualization Guide for Business Professionals” by Cole Nussbaumer Knaflic

How I can help you

As a professional storytelling coach, I offer 1:1 confidential coaching to help you unlock the full potential of your storytelling abilities.

With flexible delivery options that suit your schedule, we embark on a transformative journey together. We begin by harvesting your stories, uncovering the hidden gems that will resonate with your audience.

Through personalised guidance, I empower you to boost your executive presence and speak with impact when you share your story. Whether you’re preparing for a crucial presentation, honing your leadership skills, or seeking to engage and inspire others, I am here to support you every step of the way. Let’s work together to unleash the power of storytelling and elevate your communication to new heights.

 

Book a time to chat with me about hosting a Storytelling for Leaders workshop

Lisa Evans is a Certified Professional Speaker and Accredited Coach, TEDx speaker coach, NLP practitioner, Neuro Leadership Institute Brain-Based Results Coach, Genos© Emotional Intelligence Practitioner, author, graphic recorder, broadcaster and podcaster. Unlock your speaking potential and establish a stand-out brand with a complimentary session. Book now to become an exceptional and successful speaker.  Let Lisa Evans be your trusted partner on your path to captivating storytelling and speaking success. Start your transformational journey today! If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. Download my e-book – How to Build Confidence and Overcome Nervousness.
Lisa Evans

Professional Speaker

Six Powerful Stories That Every Leader Must Tell: Storytelling for Leaders

Six Powerful Stories That Every Leader Must Tell: Storytelling for Leaders

In the fast-paced world of business, effective communication is paramount. As leaders, we are constantly seeking ways to captivate our audience, inspire action, and build meaningful connections.

Amidst the abundance of data and information, there is a timeless art that has the power to bring life and meaning to the numbers—business storytelling.

Let’s explore the incredible impact of storytelling in the corporate realm and how it can drive engagement, foster trust, and ignite change.

 The Essence of Storytelling for Leaders

From ancient times to modern-day, storytelling has been an integral part of human culture. We are wired to connect with stories on an emotional level, making them an engaging tool for communication.

The science behind storytelling reveals its neurological and psychological impact, as it effectively conveys complex information and leaves a lasting impression. By weaving narratives around statistics and data, storytelling bridges the gap, allowing us to add sense and meaning to information that might otherwise be dry and unengaging.

Bringing data to life

Storytelling serves as the bridge between raw data and human understanding. It transforms statistics and figures into relatable narratives, evoking emotions and creating a context that resonates with the audience. By bringing data to life through storytelling, leaders can captivate their teams, customers, and stakeholders, fostering engagement, building trust, and driving meaningful change.

It is through stories that data gains a sense of purpose, empowering individuals to connect with the information, internalise it, and act upon it.

“Within every leader lies the power to transform data into compelling narratives, and within every narrative lies the potential to inspire, engage, and drive meaningful change. Embrace the art of business storytelling, for it is through the stories we tell that we connect, create impact, and shape a future worth believing in.”

Now, let’s explore the six essential types of stories every leader should use. These narratives go beyond personal anecdotes and encompass leadership, values, change, vision, and customer impact.

By leveraging these diverse story types, leaders can effectively communicate their vision, inspire teams, and forge lasting connections. Let’s uncover the transformative power of these stories.

The Power of Business Storytelling: Transforming Data into Engaging Narratives

 

The Six Stories Every Leader Should Use

 

1. The Signature Story: Your Journey, Your Brand.

Your Signature Story encapsulates your personal journey, highlighting pivotal moments, challenges overcome, and lessons learned. It humanises your brand, allowing others to connect with your vision, purpose, and values. By sharing your authentic story, you inspire and motivate others to embrace their own potential.

2. The Leadership Story: Leading with Purpose.

The Leadership Story revolves around your leadership philosophy, your future vision, and the impact you aim to create. It emphasises core values, inspires trust, and rallies others around a common purpose. This story communicates the “why” behind your decisions and actions, inspiring your team to follow your lead.

3. The Values Story: Guiding Principles in Action.

The Values Story reinforces the guiding principles of your organisation through real-life examples. It demonstrates how these values are lived, creating a sense of belonging and unity. By weaving values into narratives, you foster an environment where individuals can align their actions with the shared mission.

4. The Change Story: Navigating Transformation.

The Change Story addresses uncertainty, resistance, and fear head-on. By sharing stories of successful change initiatives and highlighting the challenges faced, you create a narrative that reassures and inspires others to embrace change. This story fosters a culture of agility and innovation.

5. The Future Story: Painting a Compelling Vision.

The Future Story paints a vivid picture of the desired future state, aligning stakeholders’ aspirations with organisational goals. It leverages storytelling to communicate the “big picture” in a relatable and inspiring way. By sharing stories that illustrate the impact of this envisioned future, you ignite passion and motivation, driving collective action.

6. The Customer Story: Putting the Focus on those You Serve.

The Customer Story shifts the spotlight to those who benefit from your products or services. By sharing real stories of how your offerings have made a positive impact on customers’ lives, you create a compelling narrative that resonates with your target audience. This story builds trust and loyalty, showcasing the value you bring to those you serve.

Ready to Bring Your Data to Life?

As leaders, we have the opportunity to leverage storytelling to engage, inspire, and drive transformative change.

If you’re ready to harness the power of storytelling in your organisation I’d love to be your guide. Together, we can unlock the potential of storytelling, transforming the way you communicate and lead. Ready to chat? I’m ready to hear your story.

 

Ten Recommended books on business storytelling 

 

  • “The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t” by Carmine Gallo
  • “Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire” by Paul Smith
  • “The Power of Story: Rewrite Your Destiny in Business and in Life” by Jim Loehr
  • “Storynomics: Story-Driven Marketing in the Post-Advertising World” by Robert McKee and Thomas Gerace
  • “The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling” by Annette Simmons
  • “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
  • “Storyselling for Financial Advisors: How Top Producers Sell” by Scott West and Mitch Anthony
  • “The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story” by John Walsh
  • “Business Storytelling for Dummies” by Karen Dietz and Lori L. Silverman
  • “Storytelling with Data: A Data Visualization Guide for Business Professionals” by Cole Nussbaumer Knaflic

How I can help you

As a professional storytelling coach, I offer 1:1 confidential coaching to help you unlock the full potential of your storytelling abilities.

With flexible delivery options that suit your schedule, we embark on a transformative journey together. We begin by harvesting your stories, uncovering the hidden gems that will resonate with your audience.

Through personalised guidance, I empower you to boost your executive presence and speak with impact when you share your story. Whether you’re preparing for a crucial presentation, honing your leadership skills, or seeking to engage and inspire others, I am here to support you every step of the way. Let’s work together to unleash the power of storytelling and elevate your communication to new heights.

 

Book a time to chat with me about hosting a Storytelling for Leaders workshop

Lisa Evans is a Certified Professional Speaker and Accredited Coach, TEDx speaker coach, NLP practitioner, Neuro Leadership Institute Brain-Based Results Coach, Genos© Emotional Intelligence Practitioner, author, graphic recorder, broadcaster and podcaster. Unlock your speaking potential and establish a stand-out brand with a complimentary session. Book now to become an exceptional and successful speaker.  Let Lisa Evans be your trusted partner on your path to captivating storytelling and speaking success. Start your transformational journey today! If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. Download my e-book – How to Build Confidence and Overcome Nervousness.
Lisa Evans

Professional Speaker