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What is a Speaker One Sheet? A must have for any professional speaker

What is a Speaker One Sheet? A must have for any professional speaker

Do you need a Speaker One Sheet?

A Speaker One Sheet is a downloadable PDF that is designed to help event planners and conference organisers to find you. Your Speaker One Sheet is your ultimate piece of marketing collateral to help promote your brand and allow others to see what you have to offer at a glance.

If you want to get booked to be a keynote speaker, then you need to make it easier for the decision makers who have the unenviable task of deciding which speaker will fill the guest speaking slots.

As speakers, it is our goal to make life easier for event planners

Event planners have tight deadlines and work hard in putting together a successful conference. Don’t make it difficult for them by having your talk topics and other essential information buried deep on your website. If you do, you are likely to be overlooked. I have been told by event planners that they often print out all the shortlisted speakers’ One Sheets and lay them out on the table when making their selections.

Instead of being overlooked, get booked.

There is a lot more to professional speaking than having a Speaker One Sheet, but it is an essential piece in the puzzle. In an article I wrote recently I share four key areas that you will need to work on if you want to become a professional speaker. Now, let’s assume you have those things and you want to get some bookings.

What is a Speaker One Sheet?

A creatively designed downloadable PDF that includes at-a-glance, information to help event planners make their choice. It is not intended to include every detail, but enough for the selection committee or decision maker to place your sheet in the ‘maybe’ pile, and call or email to have a conversation with you.

The beauty of having the information in a PDF format is that you can include hyperlinks that will direct people to find out more, for example, links to websites, video of you speaking, and social media.

According to leading public speaking expert, Nick Morgan a speaker one sheet is a useful evaluation tool.

Despite the name the speaker one sheet is often more than one page!

Don’t be fooled by the name! Many speaker one-sheets are multiple pages. I have a Speaker One Sheet that is one page, as well as a double-sided version with more detail. Below is the front page.

Lisa-Evans-Speaker-One-SheetThe companion document to the speaker one sheet is the PR kit. This can sit alongside your Speaker One Sheet on the dedicated speaking page on your website, or uploaded as a document to your LinkedIn profile

The PR kit has more detail about your speaking topics, a link to your bio, and photos that can be used for marketing. You may even include your speaker introduction and preferences for AV equipment. The PR kit is often 4-6 pages and can also be called Speaker Pack, or Speaker Media Kit or Info Pack.

 

 

What does your speaker one sheet say about you?

There are eight elements that you should include on your speaker one sheet.

1.  A recent, high-quality headshot

You may use one photo on the sheet but at the very least, a good headshot will stand out in the top third of the page. If using multiple images you may like to include an action shot of you speaking on stage, or images of any books you have authored.

2.  Your contact information

Ensure your contact information is clear and easy to find and consider the use of hyperlinks to take people directly to your email or website.

3.  Your statement of expertise or tagline

In a nutshell, what is your area of expertise? Include a tagline or positioning statement in your Speaker One Sheet, that allows people to know right away what you offer.

4.  Clearly defined speaking topics

You may have several speaking topics and it is best not to overcrowd the sheet. Some speakers may choose to have a Speaker One Sheet for each of their topics. Or what I have done with mine is to provide a click here for more option to take the reader to the full description of the talk.

5. What value you will bring to the audience

Include a brief and compelling statement or simple list stated what value people will get out of attending your session.

6. Client Testimonials

Include samples of what others said about your talks. You can include comments, evaluations or quotes from others. You may include their title and company they work at.

7. Companies you have worked with/events spoken at

By adding the logos of the recent companies that you have spoken for, this will help you demonstrate that you are an experienced speaker and will help the event planner match your level of experience and price point with their client’s needs.

8. Links to social media

A great way to show more of what you offer to your potential clients is to link your social media accounts. Providing you have quality content on social media this will give people more of a feel for your brand. Ideally, as a speaker, people want to see a quality video (various lengths) of you speaking to an audience, so a link to your YouTube site is good to include.

There are so many one-sheets – google speaker one sheet, and you will have plenty to look at.

Speaker-One-Sheet-Lisa-evans

Layout your speaker one sheet so that it helps guide the person through it, and it doesn’t look too crowded. You can hire a designer, or if you have a flair for layout and time to create (I create mine with Canva) then do your own.

Here are some examples that include relevant information and compelling and eye-catching content and design.

Jane Anderson 

Jane Anderson

Kerrie Phipps

Kerrie Phipps

Lisa Manyon

Lisa Manyon

If you are new to speaking, create a simple one-page Speaker One Sheet. Regularly update your sheet to make sure it stays relevant and serves the purpose of helping you showcase at a glance what you offer.


About the author

Lisa Evans helps leaders and entrepreneurs to craft compelling business stories and become exceptional speakers. Lisa is a certified speaker coach, TEDx speaker coach, four times author, NLP practitioner, graphic recorder and visual storyteller, and improvisational actor. 

She has coached thousands of leaders across a range of industries, including resources, banking, finance, engineering, retail and sales as well as not-for-profit and community associations. 

If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat.

Here’s how I may help you

Whether you have a hidden story of your feet, or you want to nail your next presentation, I can help you.

My services include: 

Business Storytelling Coaching – together we can get started to create your suite of stories. A minimum of three sessions is recommended 1:1 in person or virtually via Zoom.

Executive Speaker Coaching – if you have an upcoming guest speaking opportunity, funding pitch, conference talk or you want to be an outstanding speaker, we can work together on your technique. You will see the results after one session.

Storytelling for Leaders Interactive Workshops – I can come to you, or we can host a workshop offsite for your team. From half-day to two-days immersive, this customised workshop is an ideal way to kick start your business storytelling strategy and get the whole team telling stories. 

Keynote/Guest Speaking at your next conference or event – I have several topics to choose from ranging from a 30-minute talk up to a 90-minute interactive session.

So you want to become a professional speaker?

So you want to become a professional speaker?

In my role as a professional speaker and public speaking and storytelling coach, I meet many people who would like to get paid to speak, or aspire to become a professional speaker.  I love helping people in their journey towards that dream.

I fell into a speaking career by accident when I could no longer work as a midwife. Before this turning point, I had worked for over 20 years mostly in the specialist area of neonatal intensive care.  When a virus destroyed a significant amount of my hearing that was the end of my clinical career.

I became interested in public speaking during the intensive rehabilitation in learning to use the cochlear implant. I became fascinated with the art and science of public speaking and I sought out training and mentoring from some of the best speakers in the world.

In 2014, despite the naysayers declaring my madness in wanting to leave a secure job, I began the transition from employee to entrepreneur. It was a huge leap in making the decision to leave a well-paid job into the unknown world of small business.

What does it take to become a professional speaker?

Like many things we want in life, becoming a professional speaker requires a solid strategy. Before you go and hit the pavement as a speaker, think about your intention, and how you plan to leverage speaking as a tool to help you grow your business.  If you are like myself and many other speakers, you may have multiple strands to your business and speaking may be one of them. If you are a business owner and speaking is not currently one of your strands, then I encourage you to start speaking, or speak more if you are already dabbling. Appearing as a guest speaker is an essential part of your marketing strategy.

Whether you are at the beginning of your speaking journey, at a crossroads, you are seeking to redefine and refresh your message, or you are ready to get paid as a speaker, consider the following four areas as part of your speaking strategy.

so you want to become a professional speaker

Become a Professional Speaker – Your Message

What is it that you want to say to the world? What is the topic that excites you and one that you have a vast amount of knowledge and experience? How would you sum that message up in one short sentence, and what is the one-word theme?

If your talk were a bumper sticker, what would it say?

One of my early mentors’ world champion speaker Ryan Avery challenges emerging speakers to think about what short message they would share if they had one day left on this earth. This exercise allows you to get focus on what matters and to find that ‘big word’.

At this stage, your message may be a high-level concept, but choose a topic that you can immerse yourself in, as you will speak about it, write about it, live and breathe it, as you are the credible expert.  You don’t want it to be a topic you are going to get sick of talking about!

You may have several similar messages that you can tweak for a particular industry but to start with, pick one overall theme.

Once you have decided on your theme and idea, it is time to get to work creating your keynote or signature talk and your marketing materials.

This may be the time when you are honing your craft, practicing often and testing out your content (often for no or little payment). It’s a time for review and refinement. Here is an article I wrote about the importance of practice and how to review and improve your speaking while being kind to yourself.

Aim to speak to many different audiences and always be learning.  Wherever you are on your speaking journey, there is more to discover. Think about your message as the problem that you help others solve, and how you can serve others.  While your topic may not be unique, your version is original, and the opinion you share will come from your life experience and knowledge.

Become a Professional Speaker – Your Market

Who will fill the seats in the auditorium? Who will be on the other side of the screen watching your video, what type of person will buy what you have to offer? Your topic must be marketable and so do you, as your audience and prospective customers are keen to get to find out about the person behind the message.

When deciding on a topic you may consider a narrow niche and pick a well-defined ideal client, or you may cast your net wider. But most importantly you want a topic that is sellable, a talk or program that offers exceptional value, and a market ready to buy the topic and your unique perspective as a subject matter expert. If there is a flooded market with many others speaking on the same issue, ask yourself what can I say that is different?

If you are starting from scratch, you can begin by brainstorming organizations, groups and people who may be interested in your topic. Have a one-page speaker sheet that you can send out, and some testimonials and photos of you speaking.

Avoid cheesy stock images, or photos of you posing as a speaker in a studio with a microphone! You want real and natural footage and photos of you speaking to an audience. You cannot expect to be paid to speak without this marketing collateral so if you don’t yet have these things, perhaps you can speak pro-bono with the aim of getting photographs, feedback, testimonials and video footage.

Get comfortable with rejection, as not everyone will be interested in what you have to offer. Mastering the art of sales conversations is predominately about having the confidence to ask, and even if you are not getting paid you need have a handle on having sales conversations.

Most speakers fail because they don’t understand the business of speaking even, though they may be good at the craft and have an interesting topic.  You may have heard a speaker before and thought to yourself “I could do that just as well (or better!)”, the reason why they are up on stage is because they understand that speaking is a business and they are competent at marketing themselves and their offer.

When you are considering what price point you are aiming for, consider what outcome you can help your clients and audiences achieve, as well as an understanding of what current market trends are. Now may be the time to work with a mentor who understands the world of professional speaking.

Become a Professional Speaker – Your Medium

When we think of speaking it is often the image of a stage or auditorium and a large crowd. There are many other ways that you can touch others’ lives with your message. For many people the idea of standing in front of a large group is exciting, the lure of international speaking may be part of your grand plan. For others, the thought of spending multiple nights in hotels away from loved ones may not float your boat, and that’s ok as there are many more options.

Perhaps you can speak virtually in the form of webinars or live streaming, or you may be interested in talking on television or making videos (every business owner should make videos to allow people to find out about you and the person behind the business).

You may be interested in radio.  I think that chatting on the radio is as exciting as standing on stage; you may be speaking to one other person in the studio but think of all those listening in the car. Podcasts are growing in popularity, and as a speaker, you can offer to be a guest on others’ podcasts, or consider starting one of your own.

These are some of the many forms of speaking, and you may be keen on one, or many, or all!

Become a Professional Speaker – Your Method

What type of talk do you want to offer?  Would you prefer to be a keynote speaker offering a traditional 45-60 minute presentation that is primarily delivered at a conference? Do you see yourself as a trainer or facilitator rather than a speaker, or are you all of these things?

Is your chosen topic one that you can modify for a webinar, a training workshop, masterclass or seminar? One talk can have many different uses so that you can reach more people.

If you want to branch into offering workshops in your industry, you will need to develop a specific skill set and a solid understanding of adult learning principles and a program and curriculum to meet learning outcomes. I have seen many speakers turn a talk into a training session with no knowledge or skills as a trainer. Despite both involving public speaking, they require different complementary skills. Facilitation and group coaching are another form of speaking.

The skill of speaking is different from the business of speaking.

Get the right help to become a professional speaker

There is plenty to learn about the art and science of speaking but even more to learn about the business of speaking. Working with a business coach or seeking guidance and support from an experienced mentor may be the next step for you. I recommend that you look for a coach or mentor with an in-depth knowledge of the world of professional speaking so that person can help you avoid the pitfalls and navigate some shortcuts along your journey.

Ten years ago, I would never have imagined becoming an international speaker, coach and author. Often the detours we are forced to take in life turn out to be the most scenic routes. These days I enjoy speaking, serving and sharing and as a mentor and coach helping others to reach their speaking goals.

Next Steps


If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat.


About the author

Lisa Evans helps leaders and entrepreneurs to craft compelling business stories and become exceptional speakers. Lisa is a certified speaker coach, TEDx speaker coach, four times author, NLP practitioner, graphic recorder and visual storyteller, and improvisational actor. 

She has coached thousands of leaders across a range of industries, including resources, banking, finance, engineering, retail and sales as well as not-for-profit and community associations. 

Here’s how I may help you

Whether you have a hidden story of your feet, or you want to nail your next presentation, I can help you.

My services include:

Business Storytelling Coaching – together we can get started to create your suite of stories. A minimum of three sessions is recommended 1:1 in person or virtually via Zoom.

Executive Speaker Coaching – if you have an upcoming guest speaking opportunity, funding pitch, conference talk or you want to be an outstanding speaker, we can work together on your technique. You will see the results after one session.

Storytelling for Leaders Interactive Workshops – I can come to you, or we can host a workshop offsite for your team. From half-day to two-days immersive, this customised workshop is an ideal way to kick start your business storytelling strategy and get the whole team telling stories.

Keynote/Guest Speaking at your next conference or event – I have several topics to choose from ranging from a 30-minute talk up to a 90-minute interactive session.

How to Become a Professional Speaker – What I Have Learned

How to Become a Professional Speaker – What I Have Learned

How to become a professional speaker? It seems like yesterday, but it is almost four years since I set up my business Speaking Savvy. I have learned a lot along the way as a solopreneur speaker, there have been many highs and some lows, and plenty of falling, but isn’t it about falling forwards?

A solopreneur can break the rules

I am now a full-time solopreneur (whatever that means!). It is the freedom to walk the 15 seconds it takes to get to my cosy home office; to power up my diffuser with an energy oil blend, because no uptight co-worker is going to say they are allergic to the smell – being a solopreneur means I can break the rules!

Tom is never far from my side

how to professional speaker - what i've learned

When I am not out seeing clients I work at my desk with my dog Tom on my lap.

Let me clarify; my dog is a Greyhound, he thinks he is on my lap, but only his head is on my lap.

Yin yoga and bingeing

I happily work for 10 hours a day, with regular short power breaks, to fill up my flask of ginger and lemongrass tea; to stretch my body with Yin yoga moves and to binge on chocolate (maybe I fooled you for a second into thinking I am super health conscious).

No waiting for approval

I am more productive in my business than I have ever been in the workforce. When I ponder this, I realise it’s because I am solely responsible for the outputs and outcomes in my business. I don’t have to wait for approval; I don’t have to hold a meeting to discuss things – I simply get on and do it.

These are the three things I am reflecting on today as I think back on my three years in business and how I became a professional speaker.

How to Become a Professional Speaker #1 – I have all the knowledge I need to be where I am right now

I could have started my business earlier; the passion and motivation were there. But, like many who have a dream of starting a business, it’s the ‘starting bit’ not the ‘business bit’ that is the most daunting.

Just one more

I’ll just do one more certification, read one more book, do more free speaking. Whatever the “one more” is that we tell ourselves, it boils down to fear. Fear of being found out, of not knowing it all – the dreaded Imposter Syndrome.

Public-speaking-book-review-lisa-evans

The reality is, I knew more than the people I wanted to help. I knew enough for where I was then. I knew more than I gave myself credit for, and rather than thinking about what skills I had to offer, I was focussing on what skills I didn’t have.

There is always more to learn. I am committed to lifelong learning, but I am content that what I know right now is enough for where I am right now.

As a Public Speaking Coach, I get to work with some amazing clients,helping them on their speaking journeys. I continue on my speaking journey, and I have an incredible mentor who helps me.

How to Become a Professional Speaker #2 – The hardest and most valuable resource to manage is time

We all have the same 1440 minutes each day; it is what we choose to do with them that counts.

In my previous career, I managed people, assets, large budgets, and contracts. Until recently, I was juggling a job as well as a business, Monday to Friday in my job and my business at the weekend (in the early stages, creating content, building relationships and my brand).

It’s easy to forget the time when you do what you love

When focusing on how to become a professional speaker, it’s easy to lose track of the other areas of your life. Gradually over the next two years, I reduced my hours in my job and the rest of the time in the business. I am grateful I was able to access flexible working policies to allow me to work part-time to allow me to grow my business. I had set days at work and the same for business.

As my speaking and coaching business got busier and I still had a contract with a government department I found myself working more hours. A seven-day working week is not uncommon but it never feels like work. Efficiently managing my time has meant that I can fit a lot into my working day.

Power breaks for productivity

I gave up watching TV when I started my business; all my information I digest in the form of podcasts or videos. I make phone calls while I walk the treadmill or around the local park with my dogs, I use the Pomodoro technique to ensure that I take power breaks for productivity for posture and to recharge. It’s  easy to forget the time when you do what you love.

How to Become a Professional Speaker #3 – Ask better questions

I have worked with some fabulous people who have helped me develop my business, several I couldn’t do without.

I have also made some costly mistakes by engaging people to help me, and then finding out they were not a match for me. A couple of bad coaching experiences did put me off for a long time. There are many “experts” out there, people who promise a lot and then can’t deliver on those promises.

Living by my values

To me, the values of integrity, respect, fairness, and commitment are important.

I understand that for others their values are different. I am grateful for the opportunity to work with these people. Instead of thinking of this as a bad business decision, I think of it as a valuable development experience. As a result, I have learned to seek out people who share the same values as me. I now ask better questions.

Work with people who come recommended

I work with people who come with a recommendation from others I know who have used their services, and I don’t recommend people whom I haven’t tried their services.

If you are thinking of starting a business, then start. You have the knowledge you need right now if you are passionate about what you have to offer and are willing to learn.

You can manage your time by focussing your efforts on what matters most and don’t be afraid to ask the tough questions when choosing who you want on your team.


As a storytelling expert, known as The Story Midwife, I help leaders to create compelling presentations through business storytelling.

Before becoming a Professional Speaker, I worked for over twenty years as a midwife.

I now live and breathe stories as a speaker, trainer, performer and coach.

As a World Class Speaking & Storytelling Coach, I’ll help you mine, refine and deliver a captivating story for your business or brand. Whether it is the boardroom, podium or stage; I can show you how to develop a persuasive presentation with a compelling story that will be hard to forget by anyone who gets to experience it.

If you would like to find out about training for your team, I’d love to hear from you.  Contact me lisa@speakingsavvy.com.au or call +61 (0)438 902042.