I am often asked about my work as a graphic recorder and the question most people want to know is, how to get started. In this post I will share basic tips on how to take that first step in putting pen to paper, or stylus to device (depending on your chosen medium). If you […]
Your founding story is a business story that helps others understand what you do, and how it helps them. Your founding story helps others to understand why your business, product or service exists. The story may also include what you and your brand stands for (incorporating some of the Values Story), as well articulating the […]
If you articulate your values as part of a story you will have a greater impact and meaning. Storytelling is a wonderful vehicle to communicate your personal or your organisation’s values. How values are commonly shared What are your values and how can you bring them to life? I’ve worked for multiple organisations that had their […]
What is a Signature Story? The five core stories that make up the Story Blueprint are the; Signature Story, Founding Story, Values Story, Aspiration Story and the Customer Story. At the centre of the Story Blueprint is the Signature Story. In my previous post about the Signature Story I wrote some questions to guide you […]
I must confess. I am not a fan of networking. I have been to events where business cards have been thrust upon me and elevator pitches regurgitated into my lap. I leave feeling empty and uninspired. The events that I do enjoy are the ones where business cards remain firmly tucked away, and people are […]
Adopting a narrative strategy will help you succeed in business storytelling. Different stories have different purposes and lead to different actions, so a one-size-fits-all approach to storytelling will not set you and your brand apart. You know the importance of storytelling in business, and maybe you have created a story that encompasses parts of your […]
