If they don’t CARE – they don’t listen – it’s simple

Don’t give your audience a reason to tune out. Use these public speaking tips in your presentations.

As a speaker, it is vital that you hook your audience early on in your presentation.

People are time-poor.

If you give your audience even the slightest reason to switch off you have lost them!

Start off strong, get to the point and keep them engaged and interested in what you have to say.

Why should they CARE?

Your audiences are more interested in themselves than they are in you! So in order to make them interested in your presentation, they have to care about what you are saying.

Make sure you have a reason for them to CARE. Here are some simple Public Speaking Tips so that your audience will sit up and listen.

Use the CARE approach when preparing your next speech and remember the golden rule of public speaking

It’s not about you


Avoid rambling! keep on task and don’t try to cram in too much information.

To avoid being a rambler – be clear on the purpose of your speech. Is your purpose to provide information? Or perhaps it’s to motivate or entertain?

When you are clear on why you are speaking to your audience you can plan your content to meet their needs. The speech will be relevant and they are more likely to care!


As per the golden rule – it’s not about you – make sure your audiences are front and centre of your speech.

When planning your speech do your research. Who is your audience and what do they want/need to know?

Engage and involve your audience throughout your presentation and don’t be a speak and run presenter.  Nothing is worse than a speaker who arrives shortly before their presentation and is out the door straight after.


Does your content support your purpose and your key message? If you are going to include stories and anecdotes make sure they are a good fit.

Do they enhance and support your overall message? Or are you telling the audience about your latest vacation because you think they will find it interesting? The chances are they won’t!

Can your audience relate to your message? If your audience can’t apply your message to their everyday lives – it’s unlikely they will remember it.

Do they care about your information? They are more likely to if it transfers to their world.


Deliver your speech with energy and dynamic delivery. Mix it up! Don’t start off at full throttle or you will have nowhere to go. Adjust your energy to match your message. Too little or not enough energy makes for a disinterested listener.

Maintain the attention of your audience  with the right level of energy to match your message and the situation

Give your audience a three-dimensional experience and ensure that your body language, vocals and words are congruent.  People will sit up and take notice if you are able to engage them with your voice and non-verbal communication. Avoid using notes (no exception) and practice, practice, practice.

Hook them in with a powerful start and ensure they stick with you by delivering a speech to make them CARE.

About the author

Lisa Evans helps leaders and entrepreneurs to craft compelling business stories and become exceptional speakers. Lisa is a certified speaker coach, TEDx speaker coach, four times author, NLP practitioner, graphic recorder and visual storyteller, and improvisational actor. 

She has coached thousands of leaders across a range of industries, including resources, banking, finance, engineering, retail and sales as well as not-for-profit and community associations. 

If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat.

Here’s how I may help you

Business Storytelling Coaching – together we can get started to create your suite of stories. A minimum of three sessions is recommended 1:1 in person or virtually via Zoom.

Executive Speaker Coaching – if you have an upcoming guest speaking opportunity, funding pitch, conference talk or you want to be an outstanding speaker, we can work together on your technique. You will see the results after one session.

Storytelling for Leaders Interactive Workshops – I can come to you, or we can host a workshop offsite for your team. From half-day to two-days immersive, this customised workshop is an ideal way to kick start your business storytelling strategy and get the whole team telling stories.

Keynote/Guest Speaking at your next conference or event – I have several topics to choose from ranging from a 30-minute talk up to a 90-minute interactive session.