Being a guest on a podcast or a radio show is a fabulous way to get your ideas in front of more people and to offer value in your area of expertise.
Podcast guesting is an effective way to build your brand and credibility, plus it can be a lot of fun.
Being a guest on a podcast is rewarding and with time and patience you can build up a profile as a desirable guest, but it takes time to build up relationships.
Having an outreach process can help you save time as well as find the best fit for you. It is also strongly recommended that you have a streamlined process for being booked as a guest, this can include scheduling tools, links to guest info and images and follow up processes.
So what’s all the fuss about podcasts?
According to Podcast Insights there are currently over 2,000,000 shows, and as of April 2021, there are 48 million episodes.
That’s a lot of opportunities! And there really is a podcast for everyone – whether you are a listener or a potential guest.
It’s easy to get overwhelmed with so much choice, so avoid a stab in the dark approach, and make a plan so you have the best chance to get on the right shows. Your aim is for a seamless experience, a win:win opportunity and overall fun and positive experience.
I started my podcast earlier this year. My first episode of Business Chat launched in February and I am now up to episode 22. It may not sound like a lot, but podcasting is a slow and steady journey.
Hosting my own podcast was on my ‘nice to have’ list for quite some time, and what held me back from getting started, was simply that the ‘why?’ was not strong enough. I wasn’t clear about the purpose of having a podcast (and justifying the additional work that came with it) and how having a podcast aligned with my overall business goals.
So, I resisted the urge to jump in and waited until some clarity came to me. I also had several discussions with business mentors and podcasters to find out what exactly is involved.
One thing I did before having my own podcast was to be a guest on a podcast at least once per month, so my suggestion of having an outreach process to help you find the ideal show is tried and tested.
Why be a guest on a podcast?
- You have the opportunity to add value to another audience, and share your knowledge whilst showcasing your area of expertise.
As a podcast guest you are building your credibility as a known and trusted expert.
- Podcasters do their best to make sure their show is successful. No one wants to be another podfade statistic. So your content is likely to be heavily promoted by the podcast host. They will do their best to highlight your episode so it’s a great opportunity for you to gain exposure to a different/broader listener base. Ideally, the podcast listeners are likely to be your ideal clients too.
- You may get calls and leads leading to collaborations, additional guest opportunities and ultimately paid work.
What to look for when searching for podcast guest opportunities
With such a large volume of podcasts out there, how do you choose which ones may be a fit?
I suggest you begin by identifying what podcast shows or hosts your ideal clients may be listening to. For example, if you are an expert speaker on finance and investing, then head to that category on your favourite podcast provider and listen to a few episodes to get a feel for the style. Bookmark the ones you like, or feel are a good fit (or add to favorites) and this is the beginning of your outreach list.
Note the style of podcast too, as there is not much point reaching out to a podcast host who only has solo episodes. Many podcasters have guest episodes and some do a mix of solo and guest interviews.
Check out any star ratings and written reviews the podcast has as well as the number of episodes and the length of time the podcast has been online. Quality and consistency is key. A podcast host who publishes sporadically with an inconsistent approach may not be the right fit for you as they may not have a stable audience.
When you listen to some episode, what do you feel?
Can you see yourself sitting opposite that person having a coffee and a chat (this is likely to be a virtual call but still good to think of it like a quality coffee conversation). You can only get a good vibe happening if you feel a connection to the other person.
What about the quality?
There is no right or wrong way, it is personal preference. I have listened to podcasts where the host has a mobile phone going off, cars, planes and pets in the background and generally poor quality audio.
Does this distract from the message if the content is awesome? That is up to you! Personally, I am not interested in listening to or appearing on any podcast without quality audio. But for some of you, that might make it feel more authentic. You need to feel aligned with the type of podcast before approaching them.
What type of questions does the host ask guests?
Does it sound more like a monologue, or is it a friendly, easy to listen to conversation? Do the questions sound prepared or read aloud, or is it a more organic style? I personally prefer the latter as I think it makes for better conversation.
There are plenty of podcast booking platforms out there, some paid and some with free plans. I recently tried MatchMaker FM and it’s a very active platform. In fact, the first week I was bombarded with emails for guests who wanted to be on my podcast.
With a planned approach to getting booked on podcasts, you will soon be a regular guest speaker on podcasts.
In the next part of this blog series, I am going to outline an outreach strategy that will help your plan and approach to guest speaking and most importantly to help you ‘be delightful to work with’.
If you would like to do more guest speaking on podcasts or radio, but you lack confidence in public speaking, you can sign up to my newsletter list where I share lots of tips and tricks for public speaking and receive my new e-book “How to build your confidence and overcome nervousness”.
Check out my recent post on microphone tips for guest podcasting.
About the author
Lisa Evans helps professionals to craft compelling business stories and become exceptional speakers. Lisa is a certified speaker coach, TEDx speaker coach, four times author, NLP practitioner, graphic recorder and visual storyteller, and improvisational actor.
She has coached thousands of leaders across a range of industries, including resources, banking, finance, engineering, retail and sales as well as not-for-profit and community associations.
If you wish to take advantage of a complimentary session in order to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat.
Here’s how I may help you
My services include:
Business Storytelling Coaching – together we can get started to create your suite of stories.
Executive Speaker Coaching – if you have an upcoming guest speaking opportunity, funding pitch, conference talk or you want to be an outstanding speaker, we can work together on your technique. You will see the results after one session.
Tailored Workshops – I can come to you, or we can host a workshop offsite for your team. From half-day to two-days immersive, this customised workshop is an ideal way to kick start your business storytelling strategy and get the whole team telling stories.
Keynote/Guest Speaking either in person or via virtual means at your next conference or event.